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SmallCapPower
Box Score
Daily Stocks on the rise
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The Ubika Research Tech Stock Watchlist
| Multiplied Media Corporation (V.MMC) |
| Company Name: |
Multiplied Media Corporation. |
| HQ Location: |
Calgary, Alberta |
| Company Website: |
http://www.multiplied.com
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| Shares Outstanding |
144.5Million |
| Market Cap: |
$41.9 Million |
| 52 Week Range |
$0.05-$0.31 |
| Average Daily Volume |
629,000 |
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Share Highlight / 1-Year Stock Chart
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Business Overview
Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service
available over BlackBerry smartphones. Through agreements with directory and
vertical content providers in Canada, the United States and Europe, Poynt
simplifies finding and connecting with businesses, people, retailers,
restaurants and events wherever and whenever it is most convenient for the
consumer.. + More info
What is interesting?
- Multiplied is at the forefront of the fast growing mobile application and mobile advertising market. Both markets are projected to grow at over 100% over the next few years
- Since its launch in Blackberry App world, Multiplied has consistently been the top applications downloaded and has now around 2 million users in Blackberry pltaform in little over one year. It has won numerous awards for this application.
- Multiplied's business model is to share revenue with content publishers like yellow pages, business directories etc when users make search queries on their poynt search application in their mobile phones. It also makes revenue by pushing mobile advertising to its users. Mobile advertising is a fast growing medium and studies show is 4 to 5 times more effective than online advertisements. Its strategy is to try to play the same role as google in the traditional internet market.
- Near term growth opportunity in its subscriber base will come when Poynt (Multiplied’s mobile search application) is launched in the Apple platform which has close to twice the phones and other devices (like ipod touch) than devices in Blackberry platform. Apple users are also voracious consumers of mobile application
- If Multiplied were to be successful in attracting 5-10 million users it will be attractive to a traditional technology players wanting to enter the mobile application market or for traditional content publishers like Yellow Pages which are struggling to monetize their content in the digitial world. There is a significant value for having subscribers even without any meaningful revenue as proven by applications like twitter, youtube, facebook etc.
- Multiplied also has other applications like movie ticket purchase, restaurant booking etc in which it earns transaction revenue.
- Multiplied user base is still in US & Canada and as it expands into Europe (present in UK, France, Germany and Italy) the user base in blackberry platform is poised to grow a lot more.
- It has announced the acquisition of Unomobi which will give Multiplied valuable patents to protect its IP
Risks
Mobile application market is highly competitive. Company not yet profitable and may need additional financing as it needs to continually invest to keep its application current. Potential competitors like Google are making aggressive move to occupy this space.
Multiplied Media Corporation. News
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